Getting to the Heart of the Matter [PDF]
The Massachusetts WIC Nutrition Program conceived the "Getting to the Heart of the Matter" project to expand upon the success of the "Touching Hearts, Touching Minds" initiative by incorporating the project's emotion-based techniques into the WIC nutrition assessment process to ensure successful implementation of VENA. Massachusetts WIC applied for and was awarded a 2007 USDA Special Project Grant; "Getting to the Heart of the Matter" was launched in October of that year.

  Final Report

Pre-Pilot Ethnographic Research Report

  Participant and Staff Perceptions of Dietary Assessment
  Training Outline
  Pre- and Post-Test Findings
  Post-Test Focus Groups and In-Depth Interviews
  Additional In-Depth Interview Report
  Post‐Intervention Ethnographic Report
  Sample Website Screen Shots

Program Tools
Doors (Horizontal or Vertical)
Metaphor Images
Written Questionnaires
Concern Lists
Card Sort
Baby Book
Hopes and Dreams

Refer to Tool Descriptions and Uses for descriptions and applications.