Standard 2. Clinic Environment and Customer Service

State and local agencies ensure that WIC operations provide participant-centered services in an environment that communicate respect and is conducive to participants achieving positive health outcomes.
Purpose: The context of overall clinic considerations plays a large role in providing quality nutrition services. Providing nutrition services in an environment that promote the health and well-being of participants and in ways that are appealing, accommodating, respectful, and relevant to their individual needs facilitates State and local agencies not only in assisting participants to achieve positive health outcomes but also in retaining participants in the Program.