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Supporting Long-term Breastfeeding With the New WIC Food Packages (You Can Do It / WIC Can Help)

BreastfeedingFood PackagesWIC Special Project Grant

2009 WIC Special Project Grant

The Vermont WIC intervention program focused on improving exclusive long-term breastfeeding rates in the state of Vermont while improving WIC's reputation of being breastfeeding supporters.  Social marketing was used to promote the new breastfeeding food packages and to highlight the mother's needs. 

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