Step Up for Breastfeeding
Each year in the first week of August, National WIC Breastfeeding Week is celebrated in conjunction with World Breastfeeding Week to promote and support breastfeeding as the best source of nutrition for a baby’s first year of life. This year’s World Breastfeeding Week theme, Step up for Breastfeeding, focuses on strengthening the capacity for individuals and organizations to protect, promote, and support breastfeeding.
In addition to downloadable resources and materials, videos, and the WIC Breastfeeding Check-In Tool on the WIC Breastfeeding Support site (not to mention articles to share with participants), there are a number of resources to help WIC staff promote and celebrate breastfeeding this August, and year-round to help meet the Healthy People 2030 Breastfeeding Objectives, which includes increasing the proportion of infants:
- Exclusively breastfed through six months of age and
- Breastfed at one year.
Want to print your own full-sized versions of WIC Breastfeeding Support campaign posters? Send an email to request the design files for sharing with your print team.
According to the WIC Breastfeeding Data Local Agency Report, the percentage of breastfed infants has increased every year since FY 2010, reflecting the successful efforts of WIC State and local agencies to continue to provide quality breastfeeding services to WIC participants.
Want to see breastfeeding rates for your State? Check out the report to learn more.
New! Social Media Messages
Over the years, digital conversations have become an important communication tool. It is easy to be a part of the breastfeeding conversation, or start your own, with your participants!
Share breastfeeding-related messages, images, and hashtags on your personal or organization's social media accounts. Find messages, developed by WIC State agencies as part of their participation in a grant to implement and evaluate the WIC Breastfeeding Support campaign, by topic: Mom Motivation, Thriving Baby, WIC Resources, Breastfeeding Tips, Family and Friends and Breastfeeding Month. The collection will continue to grow as more messages are added on an ongoing basis.
Let's get #WICbreastfeeding, #MomMotivation, #WICspeaksBF, #WBW2022 and other hashtags trending!
Themed Breastfeeding Week Observations
Week 1 (August 1-7): World Breastfeeding Week
Theme: Step up for Breastfeeding – Educate and Support
Week 2 (August 8-14): Indigenous Milk Medicine Week
Theme: Strengthening our Traditions: From Birth and Beyond
(As part of their regular offerings, the Indian Health Services provides a toolkit to assist providers with breastfeeding promotion and support. Additionally, the Great Lakes Inter-Tribal Council, Inc. offers its Indigenous Milk Medicine Week Toolkit 2022.)
Week 3 (August 15-21): Asian American Native Hawaiian and Pacific Islander Week
Theme: Telling Our Own Stories. Elevating Our Voices.
Week 4 (August 25-31): Black Breastfeeding Week
Theme: BBW 2022: 10 Years, A New Foundation
Breastfeeding Myths in the African-American Community
Myth: African-American women today don’t need to breastfeed.
Find answers to this and other myths and other information from the U.S. Department of Health and Human Services’ It’s Only Natural campaign that provides African-American moms the knowledge, help and support they need to breastfeed.
New! Breastfeeding Curriculum
The FNS WIC Breastfeeding Curriculum offers an opportunity to learn new skills and refresh what you already know about support and promotion activities. Ready to get started? Check with your State or Regional staff to access the curriculum.
WIC Works Resources
Find dozens of resources (many of which are available in Spanish) to assist you with your breastfeeding promotion and support efforts, including a wide range of handouts, trainings, information, and much more. Among these are:
- Age-Specific Desired Behaviors from AAP's Healthy Active Living (HALF) initiative that provide evidence, conversation starters, and more to inform your counseling.
- Interactive HALF tools for parents, such as the Are You Raising a Healthy, Active Child? quiz widget with realistic, evidence-informed action strategies to promote healthy, active living for their infant (as well as toddlers and preschoolers). Then find more information about breastfeeding and feeding babies on Baby Food & Feeding.
- Learn the Signs. Act Early campaign resources offering research-based, parent-friendly tools to make it easy and fun to track developmental milestones from age two months through five years.
- CDC’s Hear Her campaign resources including posters, palm cards in multiple languages, PSAs and other materials to share information about urgent maternal warning signs and tips with moms.
- The latest CDC information on COVID-19 and pregnancy and breastfeeding.