It's Only Natural Breastfeeding Campaign

Helps African-American women and their families understand the health benefits of breastfeeding—not just for babies, but for moms, too. This website provides articles and videos, as well as links to fact sheets, posters, and a practical "how-to" guide for partner organizations interested in increasing mothers' awareness of the benefits of breastfeeding to mom and baby.

The Office on Women's Health also offers a consumer-focused publication, Your Guide to Breastfeeding, meant to provide women with information and support to help them breastfeed successfully.

USDA's national breastfeeding campaign WIC Breastfeeding Support Learn Together. Grow Together, offers a website that supports WIC moms using a stage-based approach focused on their breastfeeding journey. Whether a WIC mom is learning about breastfeeding, starting to breastfeed, overcoming challenges, or thriving, WIC Breastfeeding Support has the information, resources and support to help moms meet their breastfeeding goals. This site also contains many downloadable resources and materials for WIC State and local agencies to share with participants and external partners. These include:

• Posters
• Educational materials
• Videos
• and resources for moms and moms’ support network, including materials and information for dads and grandparents

WIC Staff can learn more about how they can promote and support breastfeeding via the training modules and resources for Grow and Glow in WIC and Peer Counseling Training for WIC Managers.