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Great American Smokeout®

It's Ok to be a Quitter

The annual Great American Smokeout® every November encourages those who smoke to make a plan to quit. WIC agencies and clinics can use this opportunity to help educate participants on the dangers of smoking cigarettes (including e-cigarettes) and encourage moms to give their baby a healthy start. Below are a number of resources to help with education, prevention, and referral efforts.


WIC staff may wish to enhance both tobacco and marijuana prevention efforts for this observance. Marijuana is one of the most widely used substances during pregnancy in the U.S., and despite some states having legalized marijuana for medical or non-medical uses:

There are potential negative effects of marijuana on pregnancy and on the unborn baby, infant, and child;

There are potential negative effects of its use while breastfeeding; and

Marijuana smoke contains many of the same harmful components as tobacco smoke, so neither marijuana nor tobacco products should be smoked around a baby or children.


Information & Education Materials

Smokefree.gov (and the sub-sites for womenteens, and Spanish speakers) provides:

BeTobaccoFree.gov compiles CDC, FDA, and other agencies' resources that provide:

WIC Works also offers:


 Tools and Support for Quitting

  • Smokefree texting programs, including SmokefreeMOM texting that provides pregnant women with free, 24/7 encouragement, tips, and advice
  • Smokefree apps that offer free, 24/7 personalized support based on each person's smoking patterns, moods, motivation to quit, and quitting goals
  • Smokefree Women support community for women to share stories, offer and receive tips and encouragement, and & get the latest news on the benefits of living a tobacco-free life
  • An online, interactive tool to help smokers create their own personalize Quit Plan
  • Tools to Quit Now resources, including an app and text messaging programs
  • Connections with experts via online chat or phone: 1-800-QUIT-NOW (1-800-784-8669)


 Smoking Cessation Aids

Women who were already using smoking cessations aids before they became pregnant, or who want to start using such aids, should discuss this with their health care provider.

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