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Farmers' Markets

Resources to find and make the most out of farmers' markets

Farmers' markets are an integral part of communities, and their food systems, economies, and social networks. They offer a place to connect with neighbors, meet local farmers, support local businesses, and provide nutritious food to neighborhoods and families. They also provide an opportunity to involve children in the selection and preparation of healthy, nutritious meals.

Participant Benefits & Resources

WIC participants can find many benefits to shopping at farmers' markets, including:

Check out this video that reviews the benefits of shopping at farmers' markets.

You can help participants find the markets closest to where they live, work and shop with the farmers' market directory, and share safe shopping tips for the farmers' market in accordance with current local guidance, including wearing masks and social distancing, particularly important for those who have not been vaccinated against COVID-19 and those in areas where the community COVID-19 level is high (check your community level and recommendations for your county at COVID.gov).  

Do you have participants who may not be able to use all their fresh produce before it spoils? Some can be frozen for longer storage. Check out tips for freezing veggies and fruit.

WIC Staff & Partner Resources

Interested to see what training materials other WIC State agencies offer? See our Farmers' Markets Training Materials page. Want to share your Farmers’ Market materials? Send us a link to your resources and we’ll add to the collection. 

Looking to share information among fellow WIC staff and partners about the WIC Farmers' Market Nutrition Program (FMNP)? See the WIC FMNP Fact Sheet, and the WIC FMNP webpage for additional information about the program, and contact information for participating State agencies. 

Staying safe doesn't stop at shopping. Did you know that foodborne illness incidences rise in the summer? Bacteria multiply faster when it's warm, so it's also important to keep all food safe, including produce. Explore Summertime Food Safety resources that you can use to help educate participants on how to reduce their risk of foodborne illness.

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