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Clear Communication

Clear & Simple

Clear & Simple outlines five standard steps for developing health information materials for people with limited-literacy skills:

Define the Target Audience
Conduct Target Audience Research
Develop a Product Concept
Develop Content and Visual Design
Pretest and Revise Draft Materials

These steps are identified in CDC's Simply Put, and expanded on in Clear & Simple. These guides can be used in conjunction with each other to create easy-to-understand, culturally appropriate and relevant materials for your target audience.

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