Protect Breastfeeding: A Shared Responsibility
Each year in August, National WIC Breastfeeding Week is celebrated in conjunction with World Breastfeeding Week to promote and support breastfeeding as the best source of nutrition for a baby’s first year of life. This year’s World Breastfeeding Week theme, Protect Breastfeeding: A Shared Responsibility, focuses on how breastfeeding contributes to the survival, health, and wellbeing of all moms and their babies.
In addition to downloadable resources and materials, videos, and the WIC Breastfeeding Check-In Tool on the WIC Breastfeeding Support site (not to mention articles to share with participants), there are a number of resources to help WIC staff promote and celebrate breastfeeding this August, and year-round to help meet the Healthy People 2030 Breastfeeding Objectives, which includes increasing the proportion of infants:
- Exclusively breastfed through six months of age and
- Breastfed at one year.
Want to print your own full-sized versions of WIC Breastfeeding Support campaign posters? Send an email to request the design files for sharing with your print team.
According to the WIC Breastfeeding Data Local Agency Report, the percentage of breastfed infants has increased every year since FY 2010, reflecting the successful efforts of WIC State and local agencies to continue to provide quality breastfeeding services to WIC participants.
Want to see breastfeeding rates for your State? Check out the report to learn more.
New! Social Media Messages
Over the years, digital conversations have become an important communication tool. Being part of the breastfeeding conversation, or starting your own, with your breastfeeding participants just got easier!
Share breastfeeding-related messages, images, and hashtags on your personal or organization's social media accounts. Find messages, developed by WIC State agencies as part of their participation in a grant to implement and evaluate the WIC Breastfeeding Support campaign, by topic: Mom Motivation, Thriving Baby, WIC Resources, Breastfeeding Tips, and Family and Friends. The collection will continue to grow as more messages are added on an ongoing basis.
Let's get #WICbreastfeeding, #MomMotivation, #WICspeaksBF and other hashtags trending!
2021 USDA Proclamation – National WIC Breastfeeding Week
Share the 2021 Secretary of Agriculture's proclamation with your staff and clinical and community partners in recognition of the notable contributions of the WIC Program’s breastfeeding promotion and support activities.
Other 2021 Breastfeeding Week Observations
Week 1 (August 1-7): World Breastfeeding Week
Theme: Protect Breastfeeding: A Shared Responsibility
Week 2 (August 8-14): Native Breastfeeding Week
Week 3 (August 15-21): Asian American, Native Hawaiian, Pacific Islander Breastfeeding Week
Theme: Reclaiming our Tradition
Week 4 (August 25-31): Black Breastfeeding Week
Theme: The Big Pause: Collective Rest for Collective Power
Breastfeeding Myths in the African-American Community
Myth: African-American women today don’t need to breastfeed.
Find the answers to this and other breastfeeding myths on the Office on Women's Health website.
New! Breastfeeding Curriculum
The new breastfeeding curriculum offers an opportunity to learn new skills and refresh what you already know about support and promotion activities. Ready to get started? Check with your State or Regional staff to access the curriculum.
WIC Works Resources
Find dozens of resources (many of which are available in Spanish) to assist you with your breastfeeding promotion and support efforts, including a wide range of handouts, trainings, information, and much more. Among these are:
- Age-Specific Desired Behaviors from AAP's Healthy Active Living (HALF) initiative that provide evidence, conversation starters, and more to inform your counseling.
- Interactive HALF tools for parents, such as the Quick Tips: Keep Your Child Healthy widget with realistic, evidence-informed action strategies to promote healthy, active living for their infant (as well as toddlers and preschoolers). Topics include breastfeeding, bottle-feeding, starting solid foods, physical activity, and sleep.
- Learn the Signs. Act Early campaign resources offering research-based, parent-friendly tools to make it easy and fun to track developmental milestones from age two months through five years.
- CDC’s Hear Her campaign resources including posters, palm cards in multiple languages, PSAs and other materials to share information about urgent maternal warning signs and tips with moms.
- The latest CDC information on COVID-19 and pregnancy and breastfeeding.