2020 Sudden Infant Death Syndrome (SIDS) Awareness Month


October is SIDS Awareness Month. A safe sleep environment can help reduce the risk of SIDS and other sleep-related causes of infant death, like suffocation. To help raise awareness about safe infant sleep, the Safe to Sleep® campaign (formerly the Back to Sleep campaign) has developed the #SafeSleepSnap Digital Toolkit, which offers guidance and resources for organizations to plan their SIDS Awareness Month activities, including:

  • Sample social media posts, emails, and language to handle unsafe sleep images
  • A before-you-post checklist
  • Weekly themes
  • Graphics and photos
  • Flyers with and without placeholders for logos
  • Guidance to caregivers for taking their #SafeSleepSnap photos

The Safe to Sleep® campaign, also available in Spanish, provides a number of other resources (many of which can be ordered for free) to help with education and outreach efforts this month and throughout the year, including:

The American Academy of Pediatrics also provides information on infant sleep and recommendations for caregivers, including How to Keep Your Sleeping Baby Safe that explains their policy statement, a checklist of items for making a baby’s room safe, why "back is best" for an infant’s sleep position, and other information.

Another interactive tool WIC staff can use during their visits with participants is an e-handout that depicts different sleep scenes and environments and can be used to inspire learning conversations.

The Consumer Product Safety Commission provides information on product recalls for infant safety and other safe sleep information for parents, available also in Spanish.

SIDS Awareness parents placing baby in crib
Developed by: American Academy of Pediatrics
Consumer Product Safety Commission
Eunice Kennedy Shriver National Institute of Child Health and Human Development
National Institute for Children's Healthcare Quality