2020 National WIC Breastfeeding Week


Breastfeeding Takes All of Us

Each year in August, National WIC Breastfeeding Week is celebrated in conjunction with World Breastfeeding Week to promote and support breastfeeding as the best source of nutrition for a baby’s first year of life.  

During the month, let's get #WICBreastfeeding, #WICspeaksBF, #BreastfeedingMoms and #WICBreastfeedingWeek trending to help promote breastfeeding! You'll find sample messages, images, graphics and videos to go along with these hashtags in the 2020 National WIC Breastfeeding Week Social Media kit. August is also a great time to reacquaint yourself with the WIC Breastfeeding Support - Learn Together. Grow Together. campaign and its Breastfeeding Support Video Gallery.

Below are some additional resources you can use for your celebration efforts.

New addition to the family!

Check out the new WIC Breastfeeding Check-In tool designed for CPAs as a quick reference that includes Breastfeeding Reassurance Tips to address common breastfeeding concerns your moms may have.


WIC Breastfeeding Campaign

WIC staff can download resources and materials from the campaign site to share with participants, dads, grandparents and WIC program partners. These resources include a flyer-sized version of campaign posters in English and Spanish. The full-sized version will be available soon! Want to print your own posters? Send an email to request the design files for sharing with your print team.  


WIC Works Resource System

On WIC Works, you'll find dozens of resources (many of which are available in Spanish) to assist you with your breastfeeding promotion and support efforts, including a wide-range of handouts, trainings, information and much more. Among these are Age-Specific Desired Behaviors from AAP's Healthy Active Living (HALF) initiative that provide evidence, conversation starters and more to inform your counseling.

For parents, interactive HALF tools include the Quick Tips: Keep Your Child Healthy widget with realistic, evidence-informed action strategies to promote healthy, active living for their infant (as well as toddlers and preschoolers). Topics include breastfeeding, bottle-feeding, starting solid foods, physical activity and sleep. 

Also, be sure to check out the latest CDC information on COVID-19 and pregnancy and breastfeeding.

2020 NWBFW Mom Dad Kissing
Developed by: American Academy of Pediatrics
HHS, Centers for Disease Control and Prevention
USDA, Food and Nutrition Service