2020 Fruits & Veggies - More Matters® Month

Food Packages Health and Wellness Nutrition Education

Make the most of Summer produce while it's still available!

September is Fruits & Veggies - More Matters® Month, an opportunity to bring greater attention to the health benefits of eating fruits and vegetables. WIC staff can use these resources to help participants maximize their monthly WIC cash-value voucher, and remind them that it's not too late to take advantage of summer produce!

Encourage participants to explore in-season fruits and veggies. Many participants can still go to their local Farmers’ Market - let them know about the benefits and how to make the most of Farmers' Markets. Not sure what’s in season, what to look for, or how to use a particular fruit or vegetable? Check out SNAP-Ed’s Seasonal Produce Guide that offers nutrition facts, recipes, shopping and storage tips, and more. Of course, fresh, frozen, canned, and dried produce all count towards fruit and vegetable intake!

Inspire participants with recipes. Share recipes of your own, or from resources featured on WIC Works, like Maryland WIC Farmers' Market Cookbook and MyPlate Kitchen, where you can search by ingredients and find recipes like Green Beans and New Potatoes, Summer Squash Medley, and Spicy Okra.

Equip yourself with resources.  Visit ChooseMyPlate to find a number of fruit- and vegetable-specific resources that you can print and share, such as:

Remember food safety!  While there is no evidence that food is associated with spreading the virus that causes COVID-19, safe practices for handling, preparing, eating, and storing food are always recommended - selecting and preparing fruits and vegetables safely is just as important as including them in the diet.

Want to learn more about what states and communities, including WIC Programs, can do to support fruit and vegetable consumption? Download the free 2018 State Action Guides on Fruits and Vegetables.

summer produce
Developed by: HHS, Centers for Disease Control and Prevention
USDA, Center for Nutrition Policy and Promotion
USDA, FNS, SNAP-Ed Connection
USDA, Food and Nutrition Service