2019 Fruits & Veggies — More Matters Month

Health and Wellness Nutrition Education


September is Fruits & Veggies—More Matters® Month, an opportunity to bring greater attention to the health benefits of eating fruits and vegetables. WIC staff can use these resources to support and enhance their current promotion of, and nutrition education on, healthy eating behaviors, and to help participants maximize their monthly WIC cash-value voucher.

Motivate moms with messaging!  Help give WIC moms confidence to try simple ways to increase the variety and amount of fruits and vegetables kids and other family members eat by using these messages and actionable tips and advice.

Inspire participants to explore in-season fruits and veggies!  Encourage participants to check out their local Farmers’ Market, and let them know about the benefits of Farmers’ Markets. Not sure what’s in season, or what to look for or how to use a particular fruit or vegetable? Check out SNAP-Ed’s Seasonal Produce Guide that offers nutrition facts, recipes, shopping and storage tips, and more. Of course, fresh, frozen, canned, and dried produce all count towards fruit and vegetable intake!

Equip yourself with resources!  Visit ChooseMyPlate to find a number of fruit- and vegetable-specific resources that you can print and share, such as:

Remember food safety!  Selecting and preparing fruits and vegetables safely is just as important as including them in the diet.

Want to learn more about what states and communities, including WIC Programs, can do to support fruit and vegetable consumption? Download the free 2018 State Action Guides on Fruits and Vegetables.

Fruits and Veggies
Developed by: HHS, Centers for Disease Control and Prevention
USDA, Center for Nutrition Policy and Promotion
USDA, FNS, SNAP-Ed Connection
USDA, Food and Nutrition Service