Standard 8. Breastfeeding Education, Promotion and Support

The State and local agency define and establish the breastfeeding education plan, policies, procedures, and competency-based staff training to ensure the provision of high quality and comprehensive breastfeeding education, promotion and support.
Purpose: Staff’s understanding of the importance of breastfeeding promotion and support to WIC’s target population, their roles and responsibilities as part of the WIC team, and the Federal, State and local policies and procedures that promote and support breastfeeding are critical to the success of the State and local agency’s breastfeeding promotion and support efforts. Providing breastfeeding education, promotion, and support help to inform women participants and, as appropriate, their families (e.g., partner/spouse, grandmother) to not only understand the many health, nutritional, economical and emotional benefits.